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Read Our FAQ

Learn more about Sarah Rose Events, a luxury event planner in Aspen, Colorado

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What's your background as an event planner?

It feels like I’ve been planning events my entire life. If I go back to when I was a student, I planned school dances and fundraisers. I’ve always planned friends' birthdays as well as my own. Over time, with my PR company, I started planning bigger, more professional events like panels for AT&T or grand opening parties for real estate communities. Additionally, when I worked as a reporter at Us Weekly in Los Angeles, I attended the most glamorous events in the world. Think Emmy Award parties, VMA parties, and even Oscar-related events. Hosted by incredible magazines like W Magazine at incredible venues like Chateau Marmont. I draw a lot of inspiration for my current clients from this time in my life.

What is the cost of hiring you?

We offer two options.


The first is our full-service event planning package, which costs a percentage of your total event budget. We tend to focus on clients who have a budget of $100,000 or more. There are a few reasons for this. One is that Aspen is an expensive market and to do a proper event here, you need a bigger budget than you would in other cities. Additionally, for Sarah Rose Events to showcase our talents, we need a larger budget to be more creative and deliver an event that we can be proud of and that you will love. 


The second option is for select opportunities where we charge an hourly rate to assist with smaller-scale events. Most of these projects involve us sourcing and then coordinating with vendors, building out a vision for the event, and leading the creative process. It does not typically involve day-of coordination. 

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Image by Evan Wise

Why should I have my event in Aspen?

Aspen is truly one of the most amazing places on Earth. The food and wine scene here is tremendous and you can’t beat the views, the culture, the skiing, the hiking, the shopping, and the people. No matter what season you're considering for an event here, we can make it a uniquely Aspen experience. Think taking a horse-drawn carriage to your dinner party in the winter, a cowboy-themed cookout on the river in the summer, and more.

What else do I need to know?

Sarah Rose Events is a top event planner in Aspen. We pride ourselves on our attention to detail and our ability to be creative and approach each client with a unique design and style. There are many options for selecting an event planner in Aspen, and we hope you'll consider Sarah Rose Events to be your partner. 

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